Life Coaching Academy of learning
Life Coaching as a heart-centered business
Setting up your own business can be one of the best things you can do for yourself.
It might sound daunting at first, as it means you will be your own boss and as such, you will be responsible for the running and success of your business. There is a lot to consider before you make this big decision, you want to be prepared and well-informed to make the right choice.
The first step is to identify why you want this business. Is it the lifestyle? Or just the money? Do you feel passionate about it? You want to make sure you are doing it for the right reasons.
You will need to learn about the ins and outs of launching a business. It can involve website design, online marketing, book keeping, research, networking and so on. You don’t have to do everything yourself; you can find the right people to support you. Be clear on your own resources and focus on your strengths, you can always outsource or hire someone to do the things that you are not the best at.
Life Coaching is not just a business; it is a lifestyle. Creating a business around your life is much more rewarding than trying to fit your whole life around your job.
There are lots of different options you can choose from when it comes to Life Coaching. You can have one-on-one sessions in person or online (Skype). You can set up and schedule webinars, create podcasts or offer online courses. You can also organise workshops and presentations that many can attend at the same time. It’s up to you how you make your business work, choose what suits you the best. Look at what you are good at, what your strengths are and what you like doing the most.
You are the heart of your business. You are the brand. Embrace who you are and put your stamp on everything you do. You want to come across authentic so don’t try to copy others or be someone else. This is your chance to shine and show the world (and your customers) who you are and why they should choose you to work with.
Figuring out your niche and your ideal customers are crucial. You decide who you want to work with. Find out what your future clients want and need and offer them solutions they can’t resist. Make sure you are clear on who ‘your people’ are. You can’t sell and market for everyone and you can’t be too generic. Choose a specific demographic or type of people you have something in common with (or possibly even know) – as these are the people who will resonate with you and your message the most.
Setting up a Life Coaching business is a journey so don’t expect everything to go as planned. Learn on the way, make adjustments, and most importantly enjoy the life that you are creating for yourself while helping others achieve their dreams too.